Capabilities
Social Intelligence
Public social-media data, analyzed correctly, offers a real picture of public sentiment and trends. BAYA performs this analysis with data rigor and clear ethical boundaries.
The organizational challenge
Organizations often either ignore social data entirely or misread it without a proper analytical framework. BAYA bridges academic network analysis and organizational application.
What we do
- Social network analysis using established academic methods
- Social listening and monitoring of public data for trend and sentiment analysis
- Decision-support dashboards for organizational leaders
- Data-quality evaluation and bias reduction in analysis
- Human validation of results before they inform decisions
What we don't claim
- BAYA does not claim access to private or unlawfully obtained social-media data; analysis is based on public, accessible data.
- BAYA does not present this capability as an individual-surveillance tool; its use is trend analysis and organizational decision support.
Deliverables
- — Social network analysis framework
- — Monitoring and decision-support dashboard
- — Trend analysis report with data-quality evaluation
- — Documentation of a project's ethical and privacy boundaries
Frequently asked questions
- Does this mean monitoring specific individuals?
- No. The focus is trend and sentiment analysis at an aggregate level using public data, not targeted monitoring of individuals.
- Where does the data come from?
- From public, accessible social-media and media sources; the quality and provenance of each dataset is evaluated and documented before analysis.